ABOUT SHIDEH

Before making a decision, the problem has to be understood properly.

Shideh Research Group is the professional identity of Shideh Mehr Sepahan Cultural and Artistic Institute, a research-oriented organization focused today on polling, field research and the careful interpretation of evidence.

Research begins with understanding what needs to be known

Shideh works on the premise that defensible decisions require reliable knowledge. We define the problem, identify the target population, design an appropriate instrument, collect and check field data, and present the results clearly. For us, polling is not simply questionnaire administration; it is a systematic way of listening to society, customers, employees and other stakeholder groups.

Three principles guide our work

Research validityA method suited to the question, a defined population, a defensible instrument and data-quality controls.

Analytical independenceFindings should reflect what the evidence shows, rather than what was expected beforehand.

Practical usefulnessA report is valuable when it improves understanding and can inform a real decision.

Experience developed through real fieldwork

Multi-province pollingDesign and implementation of field and public-opinion studies at different scales across several Iranian provinces.

Industry, markets and customersResearch experience in heavy machinery, wire and cable, household goods, consumer behaviour, brands, competitors and customer experience.

Culture, society and audiencesCultural and social studies, audience research for cultural institutions and academic research.

One research identity, a formal organizational structure

“Shideh Research Group” is the professional name of Shideh Mehr Sepahan Cultural and Artistic Institute. The organization was formed around research activity, collaboration among researchers and responses to real research needs; that identity continues in its present focus on polling and applied research.

Research Links

Established international sources in public opinion, survey research and social research.

Gallup Pew Research Center Ipsos YouGov AAPOR World Values Survey NORC Verian Eurobarometer Afrobarometer