Tell us what you need to make a decision about.
You do not need to choose a research method in advance. Tell us what question you face, what decision is ahead and what you need to know about your population or audience.
Contact Shideh →A useful first conversation is about the problem, not the method.
We can then determine whether the question calls for public-opinion polling, customer or stakeholder research, interviews, content analysis, or a mixed design. The scope, target population, fieldwork plan, deliverables and quality controls are defined before implementation.
1. The questionWhat do you need to know or decide?
2. The populationWhose attitudes or experiences matter to the question?
3. The evidenceWhat type of data would allow the question to be answered responsibly?
Research Links
Established international sources in public opinion, survey research and social research.