Articles and developments in public opinion research
A curated reading list on polling, survey methodology, sampling, questionnaire design, transparency and data quality.
Methods and professional guidance
Public Opinion Polling Basics
Pew Research Center · July 1, 2024. An accessible introduction to how polling works and how survey results should be interpreted.
Read source →Best Practices for Survey Research
AAPOR · updated 2022. Professional guidance covering core standards in survey design, fieldwork and reporting.
Read source →Transparency Initiative
AAPOR · updated 2022. Standards intended to make public reporting of survey methodology more transparent and assessable.
Read source →How Public Polling Has Changed in the 21st Century
Pew Research Center · April 19, 2023. A methodological review of major changes in contemporary public polling.
Read source →How Does the Gallup World Poll Work?
Gallup. An overview of the World Poll’s cross-national survey approach.
Read source →International Survey Methodology
Pew Research Center · May 22, 2025. Country-specific methodological documentation for international survey work.
Read source →Recent developments
No easy fix for bogus respondents in online opt-in polls
Pew Research Center · August 27, 2026.
Read source →Do AI and bogus respondents threaten polling’s future?
Pew Research Center · May 12, 2026.
Read source →Research Links
Established international sources in public opinion, survey research and social research.