SHIDEH RESEARCH GROUP
Research for a clearer understanding of society and markets

Shideh Research Group

Public opinion polling and field research designed to understand the views, needs and experiences of people, customers and audiences in Iran.

Explore Polling →
PUBLIC OPINION RESEARCH

From a research question to evidence that can be examined and used

We begin by defining the question, target population and information required. We then select an appropriate method, design the instrument, collect and check the data, and report findings together with their methodological limits.

SocialAttitudes, public satisfaction, social issues and citizens’ experiences.
EconomicEconomic views, consumer behaviour, markets and customer experience.
CulturalValues, cultural patterns, media use and audience research.
OrganizationalEmployees, customers, sales networks and stakeholder groups.

How a Shideh study proceeds

Define

Clarify the problem and population.

Measure

Design and conduct the study.

Analyse

Check data and identify patterns.

Report

Present clear, usable findings.

4research domains
13years of experience
27+research projects
12+partner organizations